Sony has always been innovative in advertising their plethora of products. It shouldn’t come as a surprise when they unveil graphically rich ads with smart copy. Their latest ad shows a retro looking guy sitting amidst various music paraphernalia, all supposedly by Sony. The copy screams “I Have Music Everywhere. Do you?” and the tagline describes the company’s message which is about how Sony products enable connectivity and how one could listen to music everywhere.

I like the ad for the sole reason that it strikes the eye and the poster is more than just that. The message reaches the target audience without any noise and the retro look somehow makes the whole ad a bit nostalgic. That perhaps is to show the target audience that Sony is an old brand name which needs no introduction.

And if you are looking at this ad, you must perhaps be using Sony products yourself, seems to be the message. The bottom line concludes saying “Sony. Like no other.” and that sums up almost everything that Sony wants to communicate to its audience. The ad was created by Berlin Cameron.

Via: PixelPasta