Samsung’s Bluemind is an environmental/sustainability project. Their campaign concept being, “the ending line is just the beginning”. What better way to put across this concept than having a race, an ending line and an exciting new start after that.

Most corporate companies are going green. The new technology often brings a baggage of hazardous, non-recyclables parts of their trendy and savvy products. Samsung, like most of techno companies, has launched a project called ‘Bluemind’ precisely addressing these environmental concerns. They have to wear their concern on sleeves to come across as a responsible company. Most importantly they need to publicize their products as eco-friendly in a world which is almost on the brink of environmental crisis. This is a good optimistic campaign. There will be life beyond ‘ending line’ and there will be chance to re-invent is great optimism indeed. No need to worry about modern products if they come with a green tag!

Corporate Social Responsibilities (CSR) comes in many forms and for many reasons. But educating and creating awareness is the least and most important bit that can be done for communities and society. Hope campaigns will translate into action and there will be a movement towards a less hazardous and greener future.

Via Invisiblered