Well, if one goes by Samsung’s latest mobile ad in the ‘Next is what?’ series, it looks like next is retro! What else can one make of ad which shows a picture of human evolution and a tagline which says ‘Go wild!’? There is no fresh concept and thought. The picture is not new and back to wilderness and freedom slogan is not new either. So it looks like a deliberate attempt to take a step back in time to ‘roam’ and ‘roar’ in wild.

Mobile companies are high on constant innovation of product. Like this ad is about a new model with loudspeaker. With technology changing overnight it must be challenging to come up with new creative ideas to add to series of ads. Maybe that’s why this hunt among oldies and recycling of themes and ideas. If not ‘fresh’ then its best to ‘refresh’ good time tested ideas.

Sometimes ads don’t sell products they just announce next in series and it’s the product innovation which sells. Mobiles are becoming trendy accessories. So anyway the sales are going to soar high for a while!

Via Ads of the world