First it was Sony announcing its affiliation with Netflix and the release of Sony HDTV with streaming Netflix content scheduled for this fall. Then it was LG who beat them to the punch by bringing home the same Netflix this month and now it seems Samsung is joining in the similar bandwagon, though the medium of its entertainment options and its source are quite different. Samsung has announced that it has partnered with Blockbuster to provide online movie library OnDemand service, which will be available to Samsung device users as we speak.

The new service will extend to a range of Samsung products that include Samsung HDTVs, Blu-ray players and home theaters, ensuring that the movie library reaches all its consumers without any trouble. Just like LG and Sony’s association with Netflix, the Blockbuster service on Samsung needs no extra computer access. While the electronic giant is planning to launch exclusive new models come fall (as in the case of Sony) that cater to the OnDemand needs, some existing models like Samsung Plasma and LCD HDTVs above the 650 Series and LED HDTVs above the 7000 Series can already get the content from Blockbuster… Seems like the television makers are now firmly focusing on the ‘entertainment on demand’ feature.

Via: prnewswire