The distributors in the land of Bollywood, India have been demanding the multiplexes to share half of the box office revenues regardless of the film star casts and the budget. Producers and the distributors in the Bollywood have joined hands to put forward their demand in this long term dispute of revenue sharing with multiplexes. Big names like Mahesh Bhatt, Eros International, Yash Chopra, Indian Film Company are few who have been pressurizing the multiplexes. Hollywood studies like Fox, Disney, Sony Entertainment, and Warner Brothers have joined the league of the Indian distributors as well.

No new films will be released post April 3 if the multiplexes do not agree to this demand. If the distributors and the film makers do not release any films, then the losses incurred by the multiplexes will be very heavy. With the rising income of an average Indian, their spending habits have changed too. Cash is spent liberally on leisure and entertainment than in the last decade.

Together with the multiplexes, the producers can’t afford to hold back the new releases too. With a combined amount of 250 crores riding on the new releases, it is important that a both the parties reach a quick solution and keep the masses entertained this summer.

Via: EconomicTimes