Advertising isn’t just meant for business alone. Several ‘issued in public interest’ ads have told us time and again that they are a great way to have a significant message go across. The Elm Grove Police Department in Winsconsin has earned itself the credit for a unique outdoor ad campaign thematically referred to as ‘Slower is Better’.

As a result the accident-prone roads in the state have been flooded with interactive billboards. These are minus the pictures unlike the regular public benefit ads, instead they feed in information about irresponsible driving to the the motorists. Again, they meant only for the eyes of the defaulters as they get triggered only by speeds above 25 mph.

Ideation behind the ‘Slower is Better’ ad campaign is a job well done by an agency called Cramer-Krasselt in Milwaukee, USA. The creative direction was ably handled by Chris Jacobs with the support of the talented Brian Steinseifer in art direction while sharp Jim Jodie handled the copywriting part. Kudos to the smart thinking of these folks for reinventing the boring public interest ad scene.

Via theinspirationroom & c-k