Smartcellar- the smart wine list

smartcellar1 Smartcellar  the smart wine listEver been confused looking at a wine list? To answer your questions on wine, Tony May’s SD26 restaurant, New York, now has an electronic wine list. The fine dining restaurant has a wine list of over 1000 labels from $34 to $3400 and all are listed in their 9-by-5-inch wireless, high-definition, color touch-screen device.

The handheld device called Smartcellar was designed by Incentient, New York, to keep track of inventory, but it quickly became more than that. This intuitive and simple to use device helps the diner to choose through categories: ‘red’, ‘white’, ‘dessert’, ‘dry sparkling’ and rosé and gives information including vineyard, region, price, producer and whether it’s in stock.

Smartcellar is also great news for the sommelier who now has more time to attend to more diners and is relieved of updating the wine list everyday.

Jason Ferris, SD26’s wine director, said: “We see a lot of customers accustomed to using their iPhones in dining rooms, scouring the Internet looking for information about the wines on the list. So this is just the next logical step.”

Mr. May said, “People don’t know what to do anymore with those big leatherbound books.” Mr. May hopes to put up the wine list on the SD26 website “in the same format as the computers given to our customers,” he said.

Via NYtimes

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