The Swedish-Japanese company Sony Ericsson and mobile instruments major has just unveiled Xperia Pureness, a handset with hidden keys. Imagine your mobile phone without those glaring number keys!
The number keys will show though, when you need to use the phone!

The Xperia™ Pureness will be officially launched by the company in November 2009 through selected retail distribution in cities across the globe. The company officials showed the handset to the press at an event to launch its new brand direction, at London.

Sony Ericsson Xperia Pureness
The Sony Ericsson Xperia Pureness, its publicists say, is a phone with a simple design, bringing together beautiful craftsmanship and the concept of talk, text, time – a holiday from technology.

The phone with its transparent LCD resembles the Sony Ericsson’s other handsets from the Xperia series in most ways. The handset also closely resembles Sony Ericsson Kiki.

The company has released a silent video promo of the new product.

But they did not reveal the prospective price tags on this mobile instrument. Going by its chic design however, it would not be easy on the purse.

Check the video here:

Via: SonyEricsson, Unwired View, Mobile Crunch