Soft drink giant, Coca-Cola, India announced its plans for the advertisement campaign for the IPL series starting on April 18. The campaign is for its sparkling drink brand Sprite, and the company has managed to rope in Bollywood star and the owner of the IPL team Kolkata Knight Riders (KKR), Shah Rukh Khan. Sourav Ganguly, the captain of the team will also be featured in the advertisement campaign.
The much awaited second season of IPL Twenty20 cricket which will be held in South Africa has already caused a lot of excitement among the fans. The campaign will let the fans see of the “dada” (brother alias Sourav Ganguly) and also some other members of the KKR team like Murali Karthik and Ajit Agarkar.
Coca Cola is also the associate sponsor for the IPL series, and the pouring partner for the Kolkata Knight Riders team.
India, where cricket is considered to be the second religion, cricket or anything associated with cricket is bound to be a huge success. Sprite and Nokia’s “para” (which means neighborhood in Bengali) cricket series is a huge success in Kolkata. The eleven winners of the contest will win a trip to South Africa to watch the IPL series and an opportunity to cheer KKR team.