Starbucks is expanding its reach from street corners to rail travel. In collaboration with Swiss Federal Railways (SBB) they have created the first railway carriage made over into a Starbucks. It is a double-decker car with the green ‘Starbucks’ logo emblazoned on the side. It was a challenge for the coffee shop chain to design their smallest ever bar taking into account concerns of comfort and commerce as well as space and safety. The interior of the carriage has been designed with elements based on coffee with predominantly Swiss detailing. The two levels of the double-decker car have been designed differently but they both share a color scheme based on coffee-associated shades and tints.
The Double Decker Car Has 2 Coffee Bars and a Lounge
The lower level which is the entry point of the car has a curved wooden serving bar with a small pastry case. It also has an espresso machine but it is smaller than the ones you normally see at a Starbucks. There are standing bars along the windows made from wood that has been treated to conform to stringent safety requirements. On the upper deck you have another coffee bar and a lounge area. It features movable club chairs finished in beige leather with detailed stitching. Each window in the lounge features a small lantern that looks like a Starbucks cup turned upside down. It can seat a total of fifty people at a time.
The Starbucks Car Will Make Its Maiden Run on November 21
Liz Muller, director of concept design for Starbucks is very happy with the final result. It was a challenge for her and her team to combine functionality and beautiful design, whilst taking into account a variety of factors such as constant movement of the train, space limitation and stringent safety regulations. Her team worked closely with SBB, their designers and engineers for almost two years. She said that it is a matter of pride for her that she and the entire team have been able to bring the Starbucks Experience on a train. The train with the Starbucks car is scheduled to make its first official trip on the train line running from Geneva Airport to St.Gallen in Switzerland on November 21 at 06:36am.