Stella Artois the popular premium Belgian beer brand has launched an digital eco Christmas campaign. It is an innovative campaign asking people to send e-cards from their homepage and help them save one million Atlantic Rainforest trees. For each e-card sent Stella Artois has pledged to save one tree. Their “Send a Card, Save a Tree” campaign plan includes outdoor advertising, TV advertising, online advertising and Christmas packaging.

Check out 3D augmented reality cards on Stella Artois homepage and send one today to your dear ones across virtual world to save one tree. The cards have been created by Bright Spark Digital in association with World Land Trust. It is one of the green advertising campaign that too undertaken by a beer brand. I am sure beer lovers across the globe will cheer this advertising campaign with a round of Stella Artois.

Holiday and festive times are the best time to undertake awareness campaigns since consumers are in good buying spirits and eco conscious trendy techno savvy people always prefer e-cards. This also oned of the best ways to build a brand reputation. Kudos and cheers to this one, hope they get more than one million hits and one million send an e-card.

Via Marketing Magazine