Subway has become trendy ‘Subway Now’ by introducing option of placing orders by text messaging and on web before hitting the place and thus avoiding long queues during lunch time. What more can make life easier for busy executives and young impatient generation?

This is true innovation- utilizing modern technology to the fullest. Only a highly popular food joint can risk such a proposition. The food will never go waste even if someone doesn’t turn up after placing the order. This special service is already in place in Manhattan, New York. The ad campaign and web campaign guides the person to actually place an order. Such campaigns will arouse curiosity and will surely increase sales for first few weeks atleast.

Modern life is busy. Even relationships are maintained online and through text messages, so it is indeed futile to stand in long food queues when that can time can be spent longer with near and dear ones or doing some important office work. Well, old timers might argue that cooling feet in queues on empty stomach may be good for health and soul. But young generation is going to love this option of text messaging or placing order on web and grabbing a quick bite. Also it gives them good excuses to text a message or be online for few seconds!!

Via Adpulp