There have been many an anti-smoking campaigns but most of them usually focus on impact of tobacco on health and family. But the latest Tabaconomia, the online campaign of government of the State of Sao Paulo and Master Comunicacao, Brazil calculates how much money one spends on cigarettes and what it can buy. It is an intelligent campaign focusing on impact of tobacco and smoking on economy.

People can go to the site tabaconomia.com.br and use tabacocalculadora to calculate their yearly spending on cigarettes and what that translates into. For example the amount spent may actually be equal to the cost of some cool electronic gadget, home needs like fridge, TV or even a car. The posters of the campaign will certainly drive people to site to calculate how much money they have actually smoked away and thus stubbed out dreams of owning something they long for.

This is an interesting campaign in the times of recession. Economy is on everyone’s mind. This campaign should make an impact for maybe one is not worried about lung cancer or death but certainly smokers do have a zest to enjoy good things in life and life itself.  This will give them a good reason to kick the habit for more modern comforts.

Via The Inspiration Room Daily