Tag Archives : Ad business

Will the Ad Industry  make any money this year?

Will the Ad Industry make any money this year?

The 21 crore Indian advertisement company witnessed an 18 % growth last year as opposed to the 9 % this year. The start has been an unhealthy one, especially in the banking sector and the retailing sector. Experts are of the opinion that the global slow down is surely the culprit that has led these industries to tighten their purse strings. However, [...]
Asian Ad Man is Ogilvy & Mather’s new Worldwide Creative Director

Asian Ad Man is Ogilvy & Mather’s new Worldwide Creative Director

Ogilvy and Mather has become the first ad agency both in US and Europe to appoint an Asian ad man as its worldwide creative director. Tham Khai Meng from Singapore is being promoted from the post of regional creative director (Asia-Pacific) to the top position of this renowned agency at New York. This appointed has come as a surprise because previously [...]