Tag Archives : ad campaign

Cordaid has come up with a very hard hitting “People in Need” campaign and has put the hard truth of stark disparity existing on our planet right in front of our eyes. This ad campaign is a play on emotions, guilt conscience and will surely generate lots of aid essential to reach out to the most deprived and poor people living in poor nations [...]

If watching TV on the armchair disregarding your doc’s advices about sedentary lifestyles were not enough, Toshiba has created the Space Chair ad campaign in which it sent a chair, rather an armchair to the space and back in order to promote its latest TV and Laptop models. Both Laptops and TVs are used from the armchair and the experience of [...]

When you are the daughter of a celebrity couple, then limelight follows you wherever you go and if you happen to be a 17-year old hottie like Georgia Jagger, then it is only obvious that ad firms would just line up behind you hoping you would sign the dotted line. Well, Georgia just did and did so for the all too well-known Versace. With already having [...]

Microsoft has launched Windows 7 with much fanfare and is getting mixed and good reviews and it really seems that new OS version is better than the old but unfortunately one cannot say the same about their ad campaigns. For some strange reason Microsoft is sticking to old lines of ‘I am PC’ or ‘My PC’. This good old counter campaign against [...]

In celebration of the World Chef Showcase Weekend, the Sydney International Food Festival has come up with a delicious and delectable ad campaign where the participating countries showcase their culinary fare and local cuisine through food spreads in the image of their respective flags. The brand new Sydney International Food Festival will run from [...]

In New York, there is a campaign war against soda and other sweetened drinks. The city’s health department has launched ‘a public-awareness campaign, which includes posters in the subway system and a multilingual Health Bulletin’ that began on the end of August and will run for three months. The new campaign asks New Yorkers if they’re “Pouring [...]

The Advertising Standards Authority, UK advertising watch dog has reacted to a complaint about offensive sexual content of American Apparel’s latest ad campaign. The ad campaign depicting a young partially clothed girl in fleece has been banned. Apparently the 23 year old model seems to be under 16 and candid images were suggestive of sexualizing [...]

Bernardo Velasco and Renato Ferreira are famous Brazilian models who have been sighted at various times on the Ipanema beach. The models were recently shot for the Junior magazine and the magazine is already on the newsstands in Brazil. The editors of the magazine provided Made in Brazil with these pictures and some of these pictures did not make it [...]

FedEx has painted the billboard with ‘Mud’. Well ‘Mud’ is FedEx’s rainy season campaign but it has literally splashed fake mud on the billboard to make its concept come alive. Well the message is clear that FedEx delivers in spite of rain, mud and other problems. It gives priority to the parcel and it keeps parcels away from all water and [...]

Well, now Microsoft has hit Apple where it hurts most with this new pragmatic ad campaign. Yes, this is continuation of the ‘I am a PC’ series but goes a step ahead exploring why Microsoft laptop hunters end up opting for PCs rather than Apple. It has also created a ‘Laptop Hunters’ website. For this ad campaign Microsoft actually short listed [...]