In the modern age, it is the brand and its logo that makes or breaks the company and become its most identifiable face in the market. It is the ‘short-hand’ that symbolizes the brand’s value and something that the consumer can instantly connect to. Whether it is the tick of Nike of the lines of [...]

Adidas, the brand for the sports footwear and apparel is all set to celebrate its 60 th anniversary. Its world famous lifestyle brand Adidas Originals will roll out a special edition of shoes with diamonds encrusted on it. Diamonds on the shoe is the ultimate luxury for some or a style statement for the niche [...]

Adidas’s winter/fall ‘08 campaign ‘Running’ show series of pictures with people running on various terrains – plains, mountains or cities. The message on pictures implies that it is important to run and notice everything around you but there is no need to notice the running gear if it is from Adidas.

Basic idea of ‘shoes designed [...]