Where every footwear company strives to dish out the chicest footwear, Adidas came up with a concept which would revolutionize the gaming industry as well as the footwear industry. It has launched Augmented Reality Pack line of sneakers, which are not just any ordinary sneakers. These are the keys to the virtual world.

To enter your fancy 3D world all you have to do is pull the tongue of the sneaker, it has a code on it. On showing this code to the webcam a virtual world will appear in the computer screen. With the help of the shoe you can zoom in and out, navigate and control the depth of view of the virtual world, which gives it a 3D view. As your shoes’ movements will be decoded into the virtual world so it can very well be used as a controller for playing games.

Adidas is also planning to launch a skateboard game, a star-war like game and a music based game over the next few months to go with it. These shoes come in different hues ranging from red (priced at $94.99) to yellow (priced at $64.99) and will hit the stores by February 10.So this summer, be prepared for a whole new gaming experience.

Via: East Bay

In the modern age, it is the brand and its logo that makes or breaks the company and become its most identifiable face in the market. It is the ‘short-hand’ that symbolizes the brand’s value and something that the consumer can instantly connect to. Whether it is the tick of Nike of the lines of Adidas, the ‘M’ of McDonald’s or the ‘g’ of Google, they form the most powerful representation of the organization and an easy way to make sales. Designer Ignacio Pilotto decided to use this familiarity with brand logos to replace the letters in the keyboard with the brands.

The keyboard is nothing revolutionary in the technological sense, but it does have something unique from the design side. Instead of using the alphabets, the brands whose name starts with the corresponding alphabets are replaced. Of course, all these are global brands and Ignacio is working under the premise that everyone instantly recognizes all of them (Which might be not always true). Despite its unusual design, it seems pretty cool. Just that for someone who is already not very good at using the keyboard, this could be a complete nightmare!

Via: ignaciopilotto / geeky-gadgets / noquedanblogs

The range is called the ‘Superstar Diamond Shoe’. Rightfully named, after all, the shoe has 0.02 carat diamonds in the strips of each shoe. The Adidas fans can buy a pair of these superstar shoes at any exclusive Adidas Originals outlets. However, this style quotient comes with a high price of Rs. 12,999. It’s a price worth it for this exclusive range. Moreover, the lovers of the bling can even try some of the Swarovski crystals accessories accompanying the shoe. A definite head turner for all stylish and chic trend followers. For Indian customers, find these pair of ‘Superstar Diamond Shoe in any exclusive Adidas outlet in major cities like New Delhi, Mumbai, Bangalore, Chandigarh etc. Go ahead and make those heads turn with your bling bling!

Via: Livemint

Adidas’s winter/fall ‘08 campaign ‘Running’ show series of pictures with people running on various terrains – plains, mountains or cities. The message on pictures implies that it is important to run and notice everything around you but there is no need to notice the running gear if it is from Adidas.

Basic idea of ‘shoes designed not to be noticed’ and utility of comfortable running gear is depicted well. Emphasis is more on comfort factor than the looks of the shoes. They are not selling fashionable shoes but running gear. Running/jogging has become important for all fitness freaks. So instead of focusing on sports, athletes, sportsperson and other well-known brand ambassadors, the campaign shows people enjoying their daily run without worrying about shoes or shoe-bites. There are no faces from glamour or sports world for a change.

The campaign concept is very good and focused. Pictures are nice. Underlying message of importance of comfortable shoes is put across well too. Running and running gear is becoming trendier in modern world. Hope this ad campaign will help Adidas race ahead of other brands!

Via Adverbox