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	<title>Trends Updates &#187; Advertisement Agency</title>
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		<title>Pay for Performance for Coke’s Ad Agency</title>
		<link>http://trendsupdates.com/pay-for-performance-for-coke%e2%80%99s-ad-agency/</link>
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		<pubDate>Thu, 30 Apr 2009 23:34:18 +0000</pubDate>
		<dc:creator>MB</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Advertisement Agency]]></category>
		<category><![CDATA[Coca-cola]]></category>
		<category><![CDATA[Cost Cutting]]></category>
		<category><![CDATA[pay-for-performance model]]></category>
		<category><![CDATA[payroll]]></category>
		<category><![CDATA[Recession]]></category>

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		<description><![CDATA[Soft drink major, Coca Cola has been trying to push for the pay-for-performance model, where the advertisement agency gets paid on the basis of how well the ads work in the market. If the agency is really able to add value to the Coke products, the agency can earn as high as 30 percent profit. [...]]]></description>
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