Microsoft, which invested over five billion dollars in recent years in developing an online industry, believes that its expectations will be achieved when you consolidate its partnership with Yahoo, which aims at popularizing the browser Bing.
With the agreement with Yahoo! Microsoft hopes to reach an important milestone for advertisers, and then a second option trustworthy, [...]

Lacoste the renowned clothes and accessories brand has already put together Spring/Summer 2010 catalogue and launched an advertising campaign which gives a feel of incredibly light summer and spring even in prolonged winter times.  The campaign meaning ‘A Little Air on Earth’ focuses on bright and cheerful light weather of summer and spring of France [...]

The US Health Department is all set to fight obesity amongst the citizen of its country. 32.2 percent of adults and 17.1 percent of children are clinically obese in the United States costing the government $147 billion every year. An advertisement is aired in the New York to make the people aware, rather shock [...]

The tagline, ‘Sense and Simplicity’ of Philips is rather a success story when it comes to market other consumer products. However, it was a different story when it came to use ‘Sense and Simplicity’ in the Chinese health care system.
The complexity of the Chinese hospitals was a major challenge where the Philips brand positioning as [...]

Zoozoos, the egged shaped head with a stick like figure is an eagerly awaited advertisement during the IPL T20 matches. Vodafone is out with its new commercials and this time it isn’t the dog. It’s a ZooZoo. ZooZoos are becoming very popular and its quickly catching up the pace on the social networking site, Facebook [...]

The latest news doing the rounds both in the Bollywood and the advertising arena is that actress Asin Thottumkal has replaced model turned actress Gul Panag from the Tata sky advertisement. The Ghajini actress, Asin is now the new face of the Tata Sky advertisement which has all been very successful in the past.
Aamir [...]

Television is the most effective and quickest way to convince people to buy products. On it, one can see not only the delicious taste of food that television ads portray, but also the fun one can have when eating at fast food restaurants with friends and family. Television can make one step out in a [...]