Tag Archives : Advertising

Twitter started placing advertisements on the timeline, according to the Financial Times. The addition of the “paid tweets” – a euphemism for advertising – the service can frustrate many users, while also attracts companies that want to reach some of the roughly 300 million users. Twitter executives have met with strategists [...]

It isn’t everyday that you get to see something like this. You can call it imagination at its best. Well BMW has just done the unthinkable. It has recently uncovered the first version of flash projection subliminal advertising. It is a unique but perhaps unsafe technique to using flash projection technology. Let us now delve into the scientific aspects [...]

The potential of social media is immense. New business models keep evolving to tap this potential. Examiner.com has started pushing a content social model where brands sign on to advertise and writers for the network get a heads-up about specific topics. The idea is simple, the write ups bring users to the site through search engines Google, Bing and [...]

Today’s generation believes in instant gratification. We don’t want to wait for anything, be it success, love or even public transport. Sadly, you can’t have what you always want. Commuting can get very boring some times and this is why precisely I prefer to keep my PSP or iPod near which takes my mind off the long waiting hours. But the San [...]

Advertising has always been out cornering potential customers, sometimes even to the extent of threatening their personal space. They either work for brand recall value or to make you buy their new products. Take One is one of the leaders when it comes to tourism distribution and media. It has brought a marketing opportunity which involves planting [...]

The world of advertising as we know it, has evolved remarkably and with the mobile device revolution, advertising in now finding more and more innovative and creative ways to reach out to the consumers. One such practice is, Carvertising, that essentially employs the idea of providing car owners with cash based incentives for them to agree to wrap their [...]

When Gucci wanted the best advertising campaign to market its children’s fashion line, it just couldn’t settle for anything but celebrity children. And considering that folks from the tinsel town are not very pro for bringing their children for media candy, it’s impressive how the luxury fashion house got Jennifer Lopez and her twins Max and Emme [...]

Advertising plays a very important role in the marketing effort. Advertisers are always looking for newer ways of promoting a product. Internet has become one of the most important and influential medium of advertisement. Artist Michael Marcovici has come up with a revolutionary concept. He has put forward currency as a new terrain for ad placement. The [...]

Virgin Atlantic, the British Airline has launched a series of ads drawing similarities from the highly successful American dramatic television series Mad Men and the prime time animated sitcom Jetsons with a tinge of Hollywood glamour. The spotlight is on illustrating their elegantly designed Upper Class Clubhouse at London-Heathrow. Free Wifi, complimentary [...]

Condé Nast, the leading magazine publisher has brought in a new concept to attract the Web audience and dotingly calls it “contextual relevance”, a perfect means to unify advertising and editorial content thus enabling a flawless reading. With a view to popularize Vogue.com Condé Nast is taking the perception online. As a result the improved [...]