Tag Archives : AdWords

Here’s some news. Apparently, Adwords, the multi-billion dollar platform through which billions of searches and made and websites visited, is dying. If you are wondering how, here’s the analysis. In recent times, Google has integrated many changes into its search system. It has included places and reviews in to many of its organic search [...]

Google has been locking horns with the European Union for some time now over trademark issues. And this fight doesn’t seem to be getting over. In March, LVMH, the owner of Louis Vuitton slapped a suit against Google, which Google had won. LVMH claimed that Google was infringing on its trademark and promoting the online sale of counterfeit products [...]

After the success of AdWords and text ads Google is now all set to make further foray into online display advertising. It is now launching a scheme called DoubleClick Ad Exchange, a sort of auction system for display advertising which it seems will benefit both advertisers and publishers. Who says recession has affected online advertising? Definitely [...]