Tag Archives : AIDS charity
‘A Diamond is Forever’ Campaign Sealed with a Kiss
De Beers ‘A Diamond is forever’ campaign was literally sealed or rather packaged with a kiss. In a creative outdoor campaign which began on 1st Dec (World AIDS Day) at a New York City park couples were asked to document their kiss on camera for a small donation (which went to an AIDS charity). This is indeed one of the best ways to combine social [...]
Filed in: Advertising, Business
