Going by the ad campaign, Land Rover seems to have set high aims for Defender.  The pictures show wild horn goat, eagle, bear and even wild cat discovering more heights, aiming higher. Sure, this vehicle is for the mountains. But it is unlikely that it can perch or find small footings and drive straight uphill over the rocks to go beyond!!

The animal picture series are nice and cute. The eagle shot looks great but then eagles soar really high. Imagination can surely soar higher. Such ads can make brands look too ambitious. Of course no harm in aiming high!!!

Once again this one deviates from regular four wheeler ads. No picture of the actual Defender. No brand ambassadors behind the steering wheels negotiating mountainous terrains. These print ads do promise a ride to a life at higher altitude and difficult terrain.

Recession is giving tough time to car manufacturers. It is heartening to see Land Rover actually hoping to sell these high end vehicles to some adventurous souls. Would love to hop on and drive to higher altitudes!

Via The Inspiration Room Daily

PETA has finally convinced Ad council to make a pledge against use of apes and gorillas in advertisements.  Yes, we owe it to our endangered and abused ancestors!

Good news for aspiring models/actors too.  Chimps were actually stealing the show and job assignments. There was this famous chimp playing drums in a Cadbury ad. There was another one stealing an undergarment in another commercial.  So chimps will lose their jobs and maybe their masters too. Is there any talk about rehab for these used, abused and now dumped chimps and apes? PETA should follow this up.

There are countless other animals often used in commercials. Dogs top the list. Dogs after all are the brand ambassadors of loyality! Even dogs, cats, birds and lesser animals face harsh training sessions to get the shot right. So there should be general ban on use of all animals. None of them have pan-cards and this is gross abuse.

This does not mean end of use of animals in advertising. This will certainly end the abuse and torture. Animal pictures, videos from the wild or pet pictures and videos can be used very effectively to put the same message across.

Via Adfreak