Posted by GSerrano on April 21, 2009 ·
It is a war between two sports energy drinks: Gatorade made by PepsiCo unit Stokely-Van Camp Inc. and Powerade Ion4 of Coca-Cola’s Energy Brands Inc. The bone of contention is some claim in product advertisement. Most ad wars are on the turf of claims but this one has gotten dirty in the form of a false-advertising lawsuit filed in the U.S. District [...]