Tag Archives : athlete-as-mega-business model

He may be the most beleaguered entity over the past few days, but he is also the ‘buzziest billion-dollar brand of the week.’ He even surpasses Obama who is buried deep in his healthcare, war, and climate woes (but then again Obama does not model for any commercial product or service for corporate America). Yes, with mistress #6 having just surfaced [...]

Celebrities and transgressions are not alien to each other. ‘Plenty of celebrities have admitted to extramarital affairs. But the fascination with Tiger Woods’ “transgressions” has been especially intense.’ It is not simply about adultery this time. Tiger’s fall from grace, already an irresistible public drama, is a melodrama of American [...]

  Tiger Woods need not worry about the fall of his business empire. His commercial sponsors have already come out to say that they will not abandon him despite the sex scandal he is embroiled in right now. His extremely lucrative golf career has earned him ‘a cumulative $1 billion from prize money and off-the-course deals.’ His net worth, [...]

Tiger Woods’ ‘transgressions’ seem to have no effect on his endorsements. Corporate America seems to have no fear of the image of a serially philandering husband. It ‘has no intention of letting go its fierce embrace of Tiger Woods – no matter how many affairs he had.’ The reason is simple: ‘Woods is not only the world’s [...]

The currently much-talked about Tiger Woods sex scandal ‘translates into big money issues for the greatest product endorser in sports history’ because Woods, with his erstwhile squeaky clean public image, is a ‘money machine.’ This soon-to-be-billionaire athlete earns his big bucks not only from golf tournaments but largely from ‘commercial [...]