Cancer kills. This reality remains unaltered even after years of advanced medical research because not all cancers, especially cancer of vital internal organs, can be cured with radiation and chemotherapy. Each year November is marked for creating public awareness about pancreatic cancer. Last year’s Dan’s Pancreatic Cancer Campaign is extremely eerie and scary like the [...]

March 28 is still fresh in everyone’s memory because of the best orchestrated Earth Hour Campaign. People and places all over the world switched off their lights for one hour to vote for the Earth and against global warming on that day. The response was overwhelming. No doubt this winning campaign has bagged Cannes PR [...]

Mexico’s Michou y Mou Foundation works for the aid of severely burnt children.  It seems there were more than 72,000 cases of seriously burnt children in Mexico last year alone. This shocking reality is depicted graphically in the latest awareness campaign of the foundation.
The images were created graphically and each dot the face is made [...]

This is another nice social awareness campaign. ‘The Gift of Reading’ has been an ongoing campaign of Literacy Foundation for last 10 years. On the eve of 10th anniversary they released new ads depicting fairy-tale heroes with a small message “When a child doesn’t read, imagination disappears”. How true!
None of us can imagine childhood without [...]