Tag Archives : awareness

Pete Seeger has spent a lifetime singing ballads and protest songs about serious issues like racism, war and abuse but there is no end to self created human problems. Grand old man is back with a new protest song about the latest BP oil spin in the Gulf of Mexico which is going to cause severe damage, more than man or his machines can comprehend. Legendary [...]

Stella Artois the popular premium Belgian beer brand has launched an digital eco Christmas campaign. It is an innovative campaign asking people to send e-cards from their homepage and help them save one million Atlantic Rainforest trees. For each e-card sent Stella Artois has pledged to save one tree. Their “Send a Card, Save a Tree” campaign plan [...]

Cordaid has come up with a very hard hitting “People in Need” campaign and has put the hard truth of stark disparity existing on our planet right in front of our eyes. This ad campaign is a play on emotions, guilt conscience and will surely generate lots of aid essential to reach out to the most deprived and poor people living in poor nations [...]

Most people cherish good memories of childhood and it is best phase in one’s life when mind is full of wonder. But realities are different for some troubled families where the children are ill treated and abused. Childhood is simply denied to these children and they grow up as individuals with deep scars. CAF onlus is a NGO which was founded in Italy [...]

The cognitive restructuring technique of stress management establishes a concrete strategy that transforms unhappiness to a positive outlook. Cognitive restructuring is a useful tool for understanding and turning around negative thinking. It helps one scrutinize unhappy and negative thoughts, decide to challenge them, then rescript the negative thinking [...]

Given the increasing number of road accidents all over the world, each nation, city has social awareness campaigns regarding road safety. Here are two ads from Poland’s Traffic Department of the Warsaw Metropolitan Police. The pictures do make the point about necessity of wearing helmets and avoiding cracked skulls. The message is simple and straight. [...]

International Society for Human Rights (ISHR) distributed dense black highlighter pens to journalists attending a press conference on ‘Freedom of the Press at the 2008 Olympic Games’. There can be no better way of creating awareness about freedom of press and governmental censorship. The symbolic black highlighting pen which would leave a censor [...]

‘Sarah’s story’ is a 90 seconds video campaign by Motor Neurone Disease Association which tells shocking real life story of Sarah Ezekiel who is battling with the disease. This film will be shown in 60 cinema halls across England and Wales. The MND is a rare progressive neurodegenerative disease that leads to total immobility with loss of speech, [...]

Many NGOs come up with innovative campaigns to sell their products to generate funds for their social programs. So this message of Unicef Croatia, which urges people to buy their cards and save lives is not new but the way this campaign is done was very novel indeed! This is a picture of original wall graffiti on a school wall in Croatia. Their target [...]