Posts Tagged ‘Axe’

Why Sexy Ads Don’t Necessarily Work

Sunday, April 26, 2009 22:35 By GSerrano

The odds, however, have not really been in favor of sexually-oriented advertising. The stereotypical dumb blonde, the double entendre, themes of bondage, nudity, simulation of the sexual act, and sex jokes make viewers notice the ad and not the product (Taflinger, n.d.). The viewers’ attention is directed towards the sexual information in the ad rather [...]

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