Tag Archives : B2C

BloggersBase, established a scant three months ago and based in Herzeliya, Israel, may just be the hottest thing on the Web right now. The start-up’s platform is based on what is called crowd-sourcing or that technique where the site’s power is created by the content provided by bloggers and moderated by influential readers. It is also a delivery [...]

As far as marketing strategies are concerned, all three travel sites (Travelocity, Expedia, and Orbitz) are customized, personalized, user-friendly, and all contain promotional gimmicks. They are all presentable websites, physically appealing, and have interactive component for customization, and feedback mechanisms. All three also have customer support [...]

A recession hits retail the hardest because shoppers cut back on their spending. This means less income and less purchasing power, even in the age of consumerism and commercialism. In the US, retail sales have been consistently dipping over the past six months. For the entire 2008, retail sales stooped 0.1 percent low. That might not be an alarming [...]

The financial crisis that brought down economic confidence has spread to e-commerce. The worst time to feel the pinch is during the upcoming holidays when shoppers are expected not to buy as much as they used to. B2C (business-to-customer, as opposed to B2B or business-to-business) sites will have to revolutionize pricing and promotional perks such [...]