Posted by Mariza on May 24, 2009 ·
Baskin-Robbins is indeed going soft in big way. The biggest brand of hard ice cream did start targeting softy fans sometime back but now they are determined to do it more aggressively. They are rolling out new television campaign and show the world 31 ‘ways to deliver’ soft ice cream.
Baskin-Robbins is known for its 31 varieties of hard ice cream [...]