The US Federal Trade Commission (FTC) has issued its “Guides Concerning the Use of Endorsements and Testimonials in Advertising.” The guideline, last updated in 1980, covers regulations on ‘what celebrity endorsers can say and how advertisers can use research claims.’  The same guideline is now being applied to comments on or reviews of products such [...]

If you are a blogger, you would know how important widgets are to personalize your page, and also to let people know what you believe in and what your interests are. SealTale is a start up which is participating in TechCrunch50, and aims to tap this growing need for widgets.
Bloggers can pick “seals” which allow [...]

Over the past decade, the employment rate has drastically dipped. To top it all, finding the right candidate with the right talent has almost become a challenge for most of the companies. A conspicuous reason for this could be because the best qualified candidates are already employed somewhere or the other, and hence, they seldom [...]

Wedding day is the biggest and the most special day in one’s life. The richie rich of the world splurging on their weddings beyond the commoners’ imagination per se is a reason enough to support that how special the wedding day is to the couple. However, a good wedding plan is very essential to carry [...]

Two thirds of all Internet users are members of online communities and the email has lost its popularity, according to a new study by Nielsen. The global social networking community accounts for 67 percent of all Internet users in 2008, compared to 61 percent in 2007. This is an increase of 5.4 percent in one [...]

Here is a fairy tale success story of ‘Bacon Salt’, a brand name which spread through social media networks like MySpace, Facebook and Twitter and achieved a grand success. ‘Bacon salt’ began as a joke between two buddies before it became an actual product marketed entirely through social media.  Now it’s become an example of [...]