Tag Archives : brand advertising

Stella Artois the popular premium Belgian beer brand has launched an digital eco Christmas campaign. It is an innovative campaign asking people to send e-cards from their homepage and help them save one million Atlantic Rainforest trees. For each e-card sent Stella Artois has pledged to save one tree. Their “Send a Card, Save a Tree” campaign plan [...]

Going by the ad campaign, Land Rover seems to have set high aims for Defender. The pictures show wild horn goat, eagle, bear and even wild cat discovering more heights, aiming higher. Sure, this vehicle is for the mountains. But it is unlikely that it can perch or find small footings and drive straight uphill over the rocks to go beyond!! The animal [...]

De Beers ‘A Diamond is forever’ campaign was literally sealed or rather packaged with a kiss. In a creative outdoor campaign which began on 1st Dec (World AIDS Day) at a New York City park couples were asked to document their kiss on camera for a small donation (which went to an AIDS charity). This is indeed one of the best ways to combine social [...]