Posts Tagged ‘brand advertising’

Land Rover Defender Ad: Aiming High?

Tuesday, December 23, 2008 10:43 By Madhuri Katti

Going by the ad campaign, Land Rover seems to have set high aims for Defender.  The pictures show wild horn goat, eagle, bear and even wild cat discovering more heights, aiming higher. Sure, this vehicle is for the mountains. But it is unlikely that it can perch or find small footings and drive straight uphill [...]

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‘A Diamond is Forever’ Campaign Sealed with a Kiss

Saturday, December 6, 2008 8:39 By Madhuri Katti

De Beers ‘A Diamond is forever’ campaign was literally sealed or rather packaged with a kiss. In a creative outdoor campaign which began on 1st Dec (World AIDS Day) at a New York City park couples were asked to document their kiss on camera for a small donation (which went to an AIDS charity). This [...]

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