Going by the ad campaign, Land Rover seems to have set high aims for Defender.  The pictures show wild horn goat, eagle, bear and even wild cat discovering more heights, aiming higher. Sure, this vehicle is for the mountains. But it is unlikely that it can perch or find small footings and drive straight uphill over the rocks to go beyond!!

The animal picture series are nice and cute. The eagle shot looks great but then eagles soar really high. Imagination can surely soar higher. Such ads can make brands look too ambitious. Of course no harm in aiming high!!!

Once again this one deviates from regular four wheeler ads. No picture of the actual Defender. No brand ambassadors behind the steering wheels negotiating mountainous terrains. These print ads do promise a ride to a life at higher altitude and difficult terrain.

Recession is giving tough time to car manufacturers. It is heartening to see Land Rover actually hoping to sell these high end vehicles to some adventurous souls. Would love to hop on and drive to higher altitudes!

Via The Inspiration Room Daily

De Beers ‘A Diamond is forever’ campaign was literally sealed or rather packaged with a kiss. In a creative outdoor campaign which began on 1st Dec (World AIDS Day) at a New York City park couples were asked to document their kiss on camera for a small donation (which went to an AIDS charity). This is indeed one of the best ways to combine social cause and brand advertising.

The entire shoot was meticulously organized. There were 60 cameras for a 360 degree view of couples kissing under the symbolic evergreen mistletoe. The entire video of these images can be seen at www.adiamondisforever.com.

The message is very symbolic too; one that of treasuring a precious relationship, sealing a lifelong commitment with a kiss and maybe with a diamond on a finger.  This is also an important message for ongoing AIDS campaign too. In a world where mutual trust and long lasting relationships and commitments are rare, such campaigns packaged and sealed with love look like fairy tales which can come true.

Via Advertolog