Posted by Mariza on July 16, 2009 ·
Christina Aguilera will be brand ambassador and face of Yum! Brands’ World Hunger Relief Campaign. This is another instance of using popular face to attract attention to a grave issue of World Hunger. Aguilera’s presence is expected to help in raising funds and finding volunteers.
Yum! Brands are owners of famous chain restaurants KFC, Pizza [...]
Posted by MB on February 24, 2009 ·
Soft drink giant, Coca Cola signed in the Indian cricketer Gautam Gambhir as the new brand ambassador of Coca Cola. This summer we will witness this left-handed batsman known for his blazing batting style in the new advertisement campaign which is to roll out this week.
After the success of ‘Coca Cola Open Happiness’ campaign in the US, India is [...]
Posted by Mariza on November 24, 2008 ·
Subway has finalized their partnership deal with Olympic star Michael Phelps. Will this go getter Beijing Olympic star replace good old Jared? So maybe focus of Subway’s health food will shift from weight loss to staying fit and healthy.
Subway has used athletes and sportspersons to promote their subs in the past too. Phelps probably will be best [...]