The key to a very successful brand launch is keeping the promise made to the customers. Delivering what the brand promises is the first step in winning the trust of the target customers. Setting a high expectation and not matching the same only backfires.
Successful brands of our times like the search engine giant, Google has [...]

Here is a fairy tale success story of ‘Bacon Salt’, a brand name which spread through social media networks like MySpace, Facebook and Twitter and achieved a grand success. ‘Bacon salt’ began as a joke between two buddies before it became an actual product marketed entirely through social media.  Now it’s become an example of [...]