Posts Tagged ‘brand campaign’

AOL Opts for a Very Inexpensive Branding Campaign

Tuesday, November 24, 2009 3:41 By Madhuri Katti

AOL is reinventing itself and asserting its individuality in every possible way. First came the news of AOL becoming independent internet entity and the makeover began with redesigning of logo. Now the next revelation is that AOL will go lowercase and become ‘aol.’, pronounced as ‘aol dot’, so it won’t be an acronym anymore but [...]

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Yahoo! To Launch New Global Campaign

Sunday, September 27, 2009 4:21 By Madhuri Katti

Yahoo! is launching new campaign entitled “All About Y!ou” in US tomorrow and UK, India on 5th October and will eventually spread the message of new advanced Yahoo! throughout the world. Yahoo! is upbeat about this campaign which has been designed by the best name in advertising world – Ogilvy and Mather worldwide. It will [...]

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