Tag Archives : brand credibility

The key to a very successful brand launch is keeping the promise made to the customers. Delivering what the brand promises is the first step in winning the trust of the target customers. Setting a high expectation and not matching the same only backfires. Successful brands of our times like the search engine giant, Google has managed to deliver just [...]

Pepsi’s logo has been tweaked again. It seems this is an attempt to be more smiley than before and take the brand to a new height. Some makeovers are good and they work. Logo defines consistency and credibility of a brand. Is it a wise move to change the brand logo? Pepsi always aspires to race ahead of Coca-cola. Both giants of soft drinks industry [...]