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	<title>Trends Updates &#187; brand credibility</title>
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		<title>Keep your Brand Alive</title>
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		<pubDate>Mon, 05 Oct 2009 01:47:22 +0000</pubDate>
		<dc:creator>MB</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Brand building]]></category>
		<category><![CDATA[brand credibility]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[brand promotion]]></category>
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		<category><![CDATA[Customer Experience]]></category>
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		<category><![CDATA[Marketing Strategies]]></category>

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		<description><![CDATA[The key to a very successful brand launch is keeping the promise made to the customers. Delivering what the brand promises is the first step in winning the trust of the target customers. Setting a high expectation and not matching the same only backfires. Successful brands of our times like the search engine giant, Google [...]]]></description>
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		<title>Will this make Pepsi ‘smile’ more?</title>
		<link>http://trendsupdates.com/will-this-make-pepsi-%e2%80%98smile%e2%80%99-more/</link>
		<comments>http://trendsupdates.com/will-this-make-pepsi-%e2%80%98smile%e2%80%99-more/#comments</comments>
		<pubDate>Sun, 23 Nov 2008 23:22:23 +0000</pubDate>
		<dc:creator>Mariza</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[brand credibility]]></category>
		<category><![CDATA[consistency]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Pepsi]]></category>
		<category><![CDATA[Pepsi logo makeover]]></category>

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		<description><![CDATA[Pepsi’s logo has been tweaked again. It seems this is an attempt to be more smiley than before and take the brand to a new height. Some makeovers are good and they work. Logo defines consistency and credibility of a brand. Is it a wise move to change the brand logo? Pepsi always aspires to [...]]]></description>
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