Tag Archives : brand loyalty

Uber is one of the more trusted loyalty marketing consultancies that we would speak about. They have just unveiled an essential guide to those companies that are looking forward to retain their customer base built over the years or decades. Dare to be different…11 tips to successful loyalty’ allows business owners to manage customer data successfully [...]

Both the Mattel and Tylenol product safety issues were handled with strategic crisis management. Mattel and Johnson & Johnson went through three simultaneous crucial phases of recalling products from store shelves and destroying them, stemming the technological failure that occurred, and cleaning up the company image through various communication [...]