Tag Archives : brand marketing

Keep your Brand Alive

Keep your Brand Alive

The key to a very successful brand launch is keeping the promise made to the customers. Delivering what the brand promises is the first step in winning the trust of the target customers. Setting a high expectation and not matching the same only backfires. Successful brands of our times like the search engine giant, Google has managed to deliver just [...]
Taxi Café: Ad agency’s creative “Proof of Concept”

Taxi Café: Ad agency’s creative “Proof of Concept”

Taxi, the well-known Canadian ad agency has turned space near the entrance of front-door office in Vancouver in to a trendy minimalist café which also showcases some of their best creative and successful ads. This kind of comfy space, perfect for interacting informally with clients as well as other customers seems to be an excellent concept. Décor [...]