Tag Archives : brand promotion

The key to a very successful brand launch is keeping the promise made to the customers. Delivering what the brand promises is the first step in winning the trust of the target customers. Setting a high expectation and not matching the same only backfires. Successful brands of our times like the search engine giant, Google has managed to deliver just [...]

American Collegiate Intramural Sports (ACIS) Fitness Challenge that is being conducted in over 200 colleges has best of brands including Nike, Aquafina and Playtex Sport as sponsors. This could be easily one of the best multi brand promotional activity targeting some 2.7 million students from all the colleges. The events aim to motivate students with [...]

Subway has finalized their partnership deal with Olympic star Michael Phelps. Will this go getter Beijing Olympic star replace good old Jared? So maybe focus of Subway’s health food will shift from weight loss to staying fit and healthy. Subway has used athletes and sportspersons to promote their subs in the past too. Phelps probably will be best [...]