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	<title>Trends Updates &#187; Brand Value</title>
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		<title>Cadbury Bournvita Won’t Renew its Contract with Sania Mirza</title>
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		<pubDate>Thu, 08 Apr 2010 23:45:27 +0000</pubDate>
		<dc:creator>MB</dc:creator>
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		<category><![CDATA[Shoaib Malik to divorce Ayesha Siddiqui]]></category>
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		<description><![CDATA[After all the hue and cry over the wedding of Pakistani cricket player Shoaib Malik and Indian tennis player Sania Mirza, yet another blow for Sania. Cadbury India spokesperson has said that the company won’t be renewing the contract with Sania Mirza for Cadbury Bournvita brand endorsement that expired last month. Sania’s brand value has [...]]]></description>
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		<title>Cadbury Bournvita Won’t Renew its Contract with Sania Mirza</title>
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		<pubDate>Thu, 08 Apr 2010 23:45:02 +0000</pubDate>
		<dc:creator>MB</dc:creator>
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		<category><![CDATA[Sania to marry Shoaib]]></category>
		<category><![CDATA[Shoaib Malik]]></category>
		<category><![CDATA[Shoaib Malik to divorce Ayesha Siddiqui]]></category>
		<category><![CDATA[Tennis Player Sania Mirza]]></category>

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		<description><![CDATA[After all the hue and cry over the wedding of Pakistani cricket player Shoaib Malik and Indian tennis player Sania Mirza, yet another blow for Sania. Cadbury India spokesperson has said that the company won’t be renewing the contract with Sania Mirza for Cadbury Bournvita brand endorsement that expired last month. Sania’s brand value has [...]]]></description>
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		<title>Scrabble Ad: Creating Beautiful Crazy World with Words</title>
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		<comments>http://trendsupdates.com/scrabble-ad-creating-beautiful-crazy-world-with-words/#comments</comments>
		<pubDate>Sun, 26 Apr 2009 01:22:37 +0000</pubDate>
		<dc:creator>Mariza</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Brand Value]]></category>
		<category><![CDATA[creative campiagn]]></category>
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		<category><![CDATA[Oligvy &amp; Mather]]></category>
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		<category><![CDATA[words]]></category>

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		<description><![CDATA[The famous board game of words is celebrating 60th birthday with a new campaign titled The Beautiful Word. Designed by the Oligvy and Mather, Paris the short movie creates an enchanting beautiful world with words created during a Scrabble game. It is a creative visual treat. In the modern gizmo world of video and computer [...]]]></description>
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		<title>Add Value to your Brands, Beat the Economic Crisis</title>
		<link>http://trendsupdates.com/add-value-to-your-brands-beat-the-economic-crisis/</link>
		<comments>http://trendsupdates.com/add-value-to-your-brands-beat-the-economic-crisis/#comments</comments>
		<pubDate>Wed, 15 Apr 2009 21:42:05 +0000</pubDate>
		<dc:creator>MB</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Brand Cannibalization]]></category>
		<category><![CDATA[Brand Value]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Recession]]></category>

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		<description><![CDATA[With recession around the corner, many marketers are having a tough time convincing the consumers to spend like before. Retailing sector shows a grim picture and so is the overall scenario with increase in the number of pink slip handouts. What’s the common way to beat the recession? Cut down on the marketing expenditure, Cut [...]]]></description>
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