Recession seems to be looming large on everyone’s mind. Even a brand like Volkswagen has decided to talk about value for money. Instead of emphasizing on luxury, comfort, design and speed their latest Banknote campaign talks straight about money and savings. They have actually used banknotes of different denominations and stamped them with different distances [...]

This is almost unbelievable! Google, the new media giant has opted for oldest traditional outdoor campaign, the giant billboards, for its latest campaign themed “Go Google”. Apparently through this campaign Google wants to projects its Enterprise suite of software as money saving option compared to Microsoft Office suite.
Google has used traditional campaign in the past [...]

Baskin-Robbins is indeed going soft in big way. The biggest brand of hard ice cream did start targeting softy fans sometime back but now they are determined to do it more aggressively. They are rolling out new television campaign and show the world 31 ‘ways to deliver’ soft ice cream.
Baskin-Robbins is known for its 31 [...]

The odds, however, have not really been in favor of sexually-oriented advertising. The stereotypical dumb blonde, the double entendre, themes of bondage, nudity, simulation of the sexual act, and sex jokes make viewers notice the ad and not the product (Taflinger, n.d.). The viewers’ attention is directed towards the sexual information in the ad rather [...]

A new trend has been adopted in the advertising circles. Advertisers are using a new technique to reach their target audience and create brand awareness. They are using bunches of hoarding to create greater visibility and larger presence for their brands. 
Many advertisers are using the cluster technique to leverage the maximum from a single brand [...]

Adidas’s winter/fall ‘08 campaign ‘Running’ show series of pictures with people running on various terrains – plains, mountains or cities. The message on pictures implies that it is important to run and notice everything around you but there is no need to notice the running gear if it is from Adidas.

Basic idea of ‘shoes designed [...]