The key to a very successful brand launch is keeping the promise made to the customers. Delivering what the brand promises is the first step in winning the trust of the target customers. Setting a high expectation and not matching the same only backfires.
Successful brands of our times like the search engine giant, Google has [...]

According to the latest Superbrands survey Microsoft has become UK’s top consumer brand and Google has gone down to third place this year. This is quite interesting since Google had the top spot last year. Rolex has come from way far behind and taken second place. The other top 10 brands include Mercedes-Benz, Coca-Cola, Lego, [...]

Is this is end of brand rivalry between Coke and Pepsi? Or they are just following each other on Twitter and using social-media to build their own brand images? The truth is both Pepsi and Coke are sending RTs (Re-Tweets) and it has been recorded on the blog of Amnesia Razorfish, the digital agency which [...]

Mercedes-Benz USA is launching new campaign for its new 2010 E-Class model car which costs around $48,000. Well, it is difficult to sell cars during the times of recession, so Mercedes-Benz is investing some $75 million on a campaign which will project the new technology as the unique selling point. The new campaign will purely [...]

With recession around the corner, many marketers are having a tough time convincing the consumers to spend like before. Retailing sector shows a grim picture and so is the overall scenario with increase in the number of pink slip handouts. What’s the common way to beat the recession? Cut down on the marketing expenditure, Cut [...]

When it comes to the branding strategies of any products or services, we look for emotional or rational element attached to it. Being the most important decision of any marketer, the branding strategies need to be in place right from the start.
The big question is that why some old brands fail when the new [...]

Package goods brands face great threat from the private labels. With the consumers spending lesser and lesser, the growth of the private labels can reach a dizzying high. Marketers are now concerned about their strategies and pricing tactics to prevent from further losing out in their market share to private labels. Marketers are of the [...]