Tag Archives : business savvy

Oprah’s marketing talent: persuasion (possibly the only personal interview to be granted by Tiger Woods after scandal)

Oprah’s marketing talent: persuasion (possibly the only personal interview to be granted by Tiger Woods after scandal)

Oprah may be deemed as success personified. Her phenomenon is huge. Everything about her comes in superlative proportions: her earnings, hairdo wealth, mansions, gift of gab, heart, TV show, magazine, body mass index, global influence, etc. ‘She moves entire industries. Twitter’s traffic surged 43% after she tweeted for the first time. A recommendation [...]
‘A Seat at the Table’: Self-Help Business Book Meets Business Confidence Skill Building

‘A Seat at the Table’: Self-Help Business Book Meets Business Confidence Skill Building

Marc Miller’s A Seat at the Table: How Top Salespeople Connect and Drive Decisions at the Executive Level is an exciting and excellent offering of a demonstration in business logic, savvy, and common sense by way of a series of case studies, diagrams, and point by point instructions on the fact that effective and efficient selling is not about the [...]
When Bill Gates Outmaneuvered the Competition

When Bill Gates Outmaneuvered the Competition

The worldwide software market today is upwards of $240 billion annually. This is partly because Gates got most computer users to pay for their software, thus starting a trend. The result was expected. Other software companies followed suit, and likewise charged. But Gates was ahead of the game since he virtually invented the concept of the software [...]