“The Bicycle Factory” is the latest innovative campaign by the world’s favourite chocolate company. It is a program cum contest open only to Canadian nationals. The program aims to build 5000 bicycles which will be sent to Africa.
And how does it plan to build them? Well, buyers of Cadbury products will help in building each [...]

Cadbury plc, the producer of the Dairy Milk brand has reported a 6 per cent increase in profits last year. The increase in the sales was due to the increase in the marketing investment in the Dairy Milk products.
 The marketing budget was increased from £97m last year to £584m, which is up 10.8% in [...]