Nikon has launched an innovative twitter campaign to promote Nikon D5000 by asking users to upload their videos for Nikon Film Festival contest ‘A day through your lens’ under. The campaign was kick started by Aston Kutcher by simply tweeting and posting link to his short video shot during his recent visit to Africa with [...]

Brazilian Paint Brand has come up with innovative campaign to sell their paints.  Instead of traditional advertising campaign they were seen distributing colored lamps in small paint bucket like packages. The idea is to make people paint up the rooms in different color lights and feel the effect of new colors.
It is a creative guerilla [...]

Some public images that have taken a huge beating in the financial crisis are that of bankers and traders. Wall Street is all set to go for a grand image makeover and resurrect the image in the eyes of the people. According to Bloomberg it has roped in former aides of former Treasury Secretary Henry [...]

Yes, Weingart Homeless Center asks everyone to imagine oneself homeless with their cutout campaign message: Before you turn away, put yourself in my place.  True way of creating awareness is making sure people identify with the cause and plight of the homeless. David and Goliath ad agency has designed a campaign which will really make [...]

Stevie Wonder will be honoured with the Gershwin Prize by the White House for his lifetime contribution to music. The once child-prodigy and multi Grammy winner will receive the award from US President Barack Obama. He is the second winner of the award, the first being Paul Simon in 2007.
Stevie Wonder had officially endorsed Obama [...]

With Valentine’s Day round the corner, it is time to send messages along with heart shape designs and motifs. But ever wondered how does a real heart look like and what makes it beat? British Heart Foundation’s latest campaign shows the actual human heart in colour along with sound of rhythmic beats. Created by virtual [...]

Earn a ‘Whopper’ coupon on Facebook. No, it is not another application where you can earn a Burger King’s coupons from friends or gift them to friends. It’s a gift you give yourself by culling friends on Friends list on Facebook!!!
Social-networking is becoming interesting. First it was sites like Facebook which went all out to [...]

Pepsi wants to be upbeat, wants to sell optimism along with its soft drink and is going all out to induce happiness with its happy slogans, tweaked smiley, new wordplay game and much more in the New Year too. There is nothing wrong in being happy and optimistic. But the mood of ad campaign is [...]

What can be surer win than gaining wide popularity and getting the support of even the robots? This tongue-in-cheek campaign might just have done wonders at the University of Florida. The ‘campaigning’ ObamaBot cost $250 and stood 6 feet tall. It spewed the speeches of who else but the Obama himself. It sure spared people [...]

WWF-France is celebrating its 35th anniversary by launching a paper panda campaign across the country. They are parading 1,600 paper giant pandas to create awareness for the endangered species. Sadly, according to last known estimates there are only 1600 species of these cute cuddly pandas left in the wild.
 This unique exhibition of giant panda, which happens to [...]