“The Bicycle Factory” is the latest innovative campaign by the world’s favourite chocolate company. It is a program cum contest open only to Canadian nationals. The program aims to build 5000 bicycles which will be sent to Africa.

And how does it plan to build them? Well, buyers of Cadbury products will help in building each part of the bicycle. One buys a chocolate, gets a UPC code and enters that code at the website and adds a part of the bicycle, thus help build bicycles. For each bicycle one needs 100 UPC codes. So the aim is to sell products that would generate 500,000 UPC codes to meet the program target. Quite an innovative way to make people buy more chocolates and make them feel good by participating in this bicycle building!

The short film about bicycle being the best and essential mode of transport in Africa is truly moving. Yes, this campaign by Hive/Toronto is a winner. One would really want Cadbury to reach the target and send those 5000 bicycles to the people in Africa and ease their daily grind and commute. Moreover one lucky participant may even win the contest and a life time trip to Africa. Cadbury sales will surely surge in next couple of months and the company will also showcase its Corporate Social Responsibility (CSR).

Via Adrant

Chocolates have always been considered something very sensual. That because, they taste sexy, feel smooth and sensual, and when you look at them, it reminds of all things hot. Now, you can even sniff chocolate like you would snort coke and well; feel more sensual at the end of it all.

Only, you still can’t ‘hear’ chocolate unless you scream out the name aloud. These inhaled chocolates called Le Whif comes in four great flavours. Mint chocolate, raspberry chocolate, mango chocolate, and plain chocolate are all yours. Slowly over a period of time, humans have begun to eat less and less. There may come a time when we shall soon start breathing food!

With that in mind, David Edwards, a Harwards professor who invented the Le Whif is confident that m,any more food products can be consumed through breathing in the near future. Culinary art and aerosol science combined together can create awesome magic like this! These are being developed at the science innovation center in Paris. They are already available for 10 Euros

As February draws close, we try everything to show our loved one that we care (atleast on Valentine’s Day). Fancy gadgets, beer cases (without even being sure of the brand he likes), jewellery and gift coupons for massages in posh salons. Some ideas work. Some don’t.

Then, we are back to the simple gift that has been tried and tested for years and never fails to bring upon a smile on the recipient. Chocolates!

While browsing online for gourmet chocolate gifts, I found two nice ones at L.A.Burdick. Here is what the world-renowned brand says about their chocolates, “We don’t use extracts, concentrates or flavorings. Our complementing flavors come directly from their sources. We brew coffees and teas, cook fruits, squeeze and zest oranges and lemons. .. No two batches of the same recipe are exactly the same.”

Their “Love-in-a-cup” is a lovely gift with a delicate cup and saucer set. It also has a 4.5oz sample bag of their famous hot chocolate and a sampling of Burdick’s fine handcut bonbons at $ 26.

Also loved their signature chocolate mice and chocolate penguins, adopted from the chocolatiers of old Europe, who used leftover pieces to create whimsical figurines for children.

Via productpage

Sony Style stores holiday campaign created with hi-tech 3d max and real fluid software dynamics makes this television spot highly surreal. Chocolates, holidays and Sony products are weaved together excellently in this highly imaginative and artistic commercial.

The ad it seems shows chocolate pouring from the sky in typical urban locales and taking shape of larger than life Sony products like digital SLR, handicam camcorder, PSP and even a laptop!! Creating a sequence of liquid chocolate pouring and finally molding into definite larger than life form and shape and that too gift wrapped, with an urban back drop must have been extremely challenging for the creators of this spot. The ad definitely goes with holiday mood of extravagance which includes buying thoughtful gifts for family and friends along with loads of chocolates and candies. Sony definitely hopes that gift ideas will take a form of one its products from a big interesting range of them!!!

This is probably not the first time Sony has come up with a surreal spot.  There was a similar one showing molten metal taking form of a solid digital camera. They surely are inspired by surrealism which shows in their ads and hi-tech digital products!!!

Via The Inspiration Room Daily