There is a certain advantage that green initiatives bring to the companies that take them up and when giants like Coca-Cola step up for the planet’s cause you tend to understand how big the green movement has got across the globe. Going green is quite simply the best PR you can generate and more and [...]

Designer Harc Lee has some innovative and cool ideas when it comes to saving the planet and making that small contribution towards a future that could eventually make a world’s difference. One of the simplest and most attractive ideas that he has come up with is to profess the usage of softdrink cans in a [...]

Coca-Cola is investing in more interactive marketing: one addressed to Facebook users and in one game.
Applications of Facebook are same as those developed for the iPhone. Most of them you install for curiosity, a plays little and later it never again uses. This one from Coca Cola Zero seems to have a different destiny.
The software [...]

Coca Cola calls it the ‘future of the fountain’ and we call it a current delight that is not just uber-cool but is also highly precise and offers consumers with choices that they never hade before. The “Freestyle” is indeed a beverage dispenser and a coke fountain that can engage in some freestyle mixing of [...]

Soft drink major, Coca Cola has been trying to push for the pay-for-performance model, where the advertisement agency gets paid on the basis of how well the ads work in the market. If the agency is really able to add value to the Coke products, the agency can earn as high as 30 percent profit.
This [...]

Soft drink giant, Coca-Cola, India announced its plans for the advertisement campaign for the IPL series starting on April 18. The campaign is for its sparkling drink brand Sprite, and the company has managed to rope in Bollywood star and the owner of the IPL team Kolkata Knight Riders (KKR), Shah Rukh Khan. Sourav Ganguly, [...]

Coke’s latest campaign is targeting US Hispanics in their ad campaign to be aired on TV, radio, mobile, digital, out-of-home and in print. Everywhere Coke will tell them to ‘Unleash your dreams’ toeing the original theme of the company which is ‘Open Happiness’.
The campaign is designed by Ogilvy & Mather. It has tried to feel [...]

Venezuelan President Hugo Chavez has recently ordered the seizure of ports and fishing fleet that his government has expropriated. “We will recover the ports and airports throughout the republic, and oppose those who oppose,” so said the president who, less than two weeks ago, launched another crackdown on private business when he evicted Coca Cola [...]

The global beverage giant, Coca Cola has taken an initiative to go ‘water neutral’ by 2012 in India. As a socially responsible organization, Coca Cola has targeted to replenish the water used by the company by adopting this concept.
Water neutral is an initiative adopted to balance the usage of water by reducing the water footprint [...]

Venezuelan President Hugo Chavez demanded that the land which the US multinational company Coca-Cola has been using  to store gas and park their trucks should be evicted within two weeks. Chavez has issued an ultimatum. The order has been worrying the 200 employees who work at the site. He wants to take back the 10,000-square [...]