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	<title>Trends Updates &#187; coffee retail store</title>
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		<title>Starbucks: Don’t Dilute the Image</title>
		<link>http://trendsupdates.com/starbucks-don%e2%80%99t-dilute-the-image/</link>
		<comments>http://trendsupdates.com/starbucks-don%e2%80%99t-dilute-the-image/#comments</comments>
		<pubDate>Tue, 19 May 2009 07:15:47 +0000</pubDate>
		<dc:creator>GSerrano</dc:creator>
				<category><![CDATA[Critic]]></category>
		<category><![CDATA[Society &amp; Culture]]></category>
		<category><![CDATA[brand recall]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[coffee]]></category>
		<category><![CDATA[coffee retail store]]></category>
		<category><![CDATA[customer profile]]></category>
		<category><![CDATA[high-end]]></category>
		<category><![CDATA[identity]]></category>
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		<category><![CDATA[market niche]]></category>
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		<category><![CDATA[market segment]]></category>
		<category><![CDATA[market strategy]]></category>
		<category><![CDATA[Starbucks]]></category>

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		<description><![CDATA[Starbucks should enhance its high-end character. It should concentrate on its biggest strength which is being perceived as a high-end specialty coffee store. This strategy is to keep it loyal costumers loyal. The interiors of its stores should remain as such for the sake of its high-end market that will continue to frequent the cozy, [...]]]></description>
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